About
Tarlan Mammadli
Growth Marketing Manager
I'm a growth marketing manager with 7+ years of experience driving user acquisition, product adoption, and GTM strategy across fintech, aviation, banking, and digital products. I specialise in connecting product, data, and marketing to launch and scale products in global markets.
Strengths
GTM & product marketing: positioning, messaging, user insights, feature adoption. Acquisition & growth: paid channels (Google, Meta, Apple, LinkedIn, TikTok), SEO, ASO, lifecycle. Analytics: event tracking, funnel analysis, attribution, segmentation. Cross-functional leadership: product, data, engineering, UX/UI, creative.
Selected impact
Boosted multi-region engagement by 22% through localized GTM (UK, Canada, Switzerland, Argentina). Delivered 20%+ ROI improvement year-over-year on multi-million-pound budgets. Scaled organic channels with double-digit growth in app visibility and acquisition.
Growth marketingtoProduct marketing
The next chapter is product marketing.
Positioning, GTM, launches, adoption — the parts of growth I’ve always gravitated to are the product marketer’s craft. So the next role makes it official: I’m heading into Product Marketing Manager territory, and bringing 7+ years of acquisition, analytics, and lifecycle rigor with me.
That's the long version.
If it reads like a fit — for a role or a project — the conversation is one message away.