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Practical notes on growth, GTM, performance, analytics, and AI in marketing — written from the field, for peers.

Placeholder cover for "Building a GTM plan for a fintech launch"
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GTM & Product MarketingJun 24, 20264 min read

Building a GTM plan for a fintech launch

Placeholder excerpt for "Building a GTM plan for a fintech launch" — sample post to exercise the blog layout; the real article replaces this.

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  • Placeholder cover for "Cutting CAC without cutting growth"

    Growth & AcquisitionJun 23, 20265 min read

    Cutting CAC without cutting growth

    Placeholder excerpt for "Cutting CAC without cutting growth" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "What actually moves ROAS on paid social"

    Performance & Paid MediaMay 22, 20266 min read

    What actually moves ROAS on paid social

    Placeholder excerpt for "What actually moves ROAS on paid social" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "Attribution when every channel takes credit"

    Analytics & AttributionMay 21, 20267 min read

    Attribution when every channel takes credit

    Placeholder excerpt for "Attribution when every channel takes credit" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "Lifecycle flows that lift retention"

    Lifecycle & RetentionApr 20, 20264 min read

    Lifecycle flows that lift retention

    Placeholder excerpt for "Lifecycle flows that lift retention" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "ASO fundamentals that still work in 2026"

    SEO & ASOApr 19, 20265 min read

    ASO fundamentals that still work in 2026

    Placeholder excerpt for "ASO fundamentals that still work in 2026" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "Using AI to speed up marketing execution"

    AI & MarketingMar 18, 20266 min read

    Using AI to speed up marketing execution

    Placeholder excerpt for "Using AI to speed up marketing execution" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "Lessons from scaling across 10+ markets"

    Growth & AcquisitionMar 17, 20267 min read

    Lessons from scaling across 10+ markets

    Placeholder excerpt for "Lessons from scaling across 10+ markets" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "From marketer to product marketer"

    Career & LeadershipFeb 16, 20264 min read

    From marketer to product marketer

    Placeholder excerpt for "From marketer to product marketer" — sample post to exercise the blog layout; the real article replaces this.

  • Placeholder cover for "Reading a funnel: the metrics that matter"

    Analytics & AttributionFeb 15, 20265 min read

    Reading a funnel: the metrics that matter

    Placeholder excerpt for "Reading a funnel: the metrics that matter" — sample post to exercise the blog layout; the real article replaces this.

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