Media Buying
Paid acquisition across Google, Meta, TikTok, Apple Search and programmatic, optimized to CAC/ROAS.
Services
Ways to work with me — scoped engagements for products that need to grow, and workshops for teams that want to own that growth themselves.
For your product
Marketing Services
Hands-on engagements across acquisition, launch, and retention.
ASO / SEO
Organic growth for apps and web: rankings, installs, and qualified traffic.
GTM / Launch Strategy
Positioning, messaging, and multi-channel launch plans for new products and markets.
Lifecycle / CRM
Automated email/SMS/push journeys for activation, retention, and loyalty.
For your team
Workshops & Training
Structured sessions that give a team a shared, practical playbook.
- 101
Digital Marketing 101
Foundations of channels, funnels, and measurement for teams and beginners.
1 day · Online or in-person
- Advanced
Advanced Digital Marketing
GTM, attribution, experimentation, and scaling paid + organic.
2 days · Online or cohort
Process
How I work
Every engagement follows the same six-step arc — sized to the project, never skipped.
- 01
Discovery
Goals, audience, product, constraints.
- 02
Audit & Research
Funnel, channels, competitors, market.
- 03
Strategy
Positioning, channel plan, KPIs, roadmap.
- 04
Execution
Campaigns, creative, tracking setup.
- 05
Optimize
Testing and iteration on live data.
- 06
Report & Scale
Dashboards, insights, next moves.
Not sure where to start?
Tell me what you're trying to grow — I'll suggest the right starting point and scope.