Kapital Bank / Birbank
Lifecycle marketing for a leading retail bank app
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
$1MAnnual budget managed
Marketing Service
Lifecycle / CRM
Automated email/SMS/push journeys for activation, retention, and loyalty.
Overview
What this covers
Automated email/SMS/push journeys for activation, retention, and loyalty.
Placeholder long description for the service detail page — expand with process detail, examples and outcomes.
Deliverables
What you get
- Journey map and segmentation
- Flow builds and creative
- Experiment and holdout design
Who this is for
Products with installs or signups that stall before value.
Process
How we'd work together
My standard six-step arc — we tailor the weight of each step in scoping.
- 01
Discovery
Goals, audience, product, constraints.
- 02
Audit & Research
Funnel, channels, competitors, market.
- 03
Strategy
Positioning, channel plan, KPIs, roadmap.
- 04
Execution
Campaigns, creative, tracking setup.
- 05
Optimize
Testing and iteration on live data.
- 06
Report & Scale
Dashboards, insights, next moves.
Pricing is scoped to your goals
Every engagement is sized to your product, market, and ambition — tell me where you're headed and you'll get a clear quote.
Proof
Related case studies
Ready to talk it through?
Tell me about your product and market — I'll come back with an approach and a quote.