Tarlan Mammadli · Baku, Azerbaijan
7+ years in fintech, aviation, and banking — building paid, ASO, and lifecycle programs that lifted ROI 20%+ year over year across global markets.
Trusted by teams at
Track record
7+
Years of experience
20%+
ROI improvement YoY
10+
Markets launched
$1M
Annual budget managed
Proof
Guavapay
Localising go-to-market for fintech products with regional leads in the UK, Canada, Argentina and Switzerland — draft placeholder copy.
20%+ROI improvement YoY
Azerbaijan Airlines
International product launch and acquisition campaigns across the UK, EU, GCC and China — draft placeholder copy.
10+Markets launched
Kapital Bank / Birbank
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
$1MAnnual budget managed
Capabilities
AI-Powered Development, Claude Code, Vibe Coding
Marketing & Growth Strategy, Go-to-Market Strategy, Product-Led Growth (PLG), Positioning & Messaging + 2 more
User Acquisition, Paid Social Advertising, Search Engine Marketing, Funnel Optimization + 2 more
Lifecycle & Retention Marketing, Marketing Automation
Analytics & Reporting, Data-Driven Decision Making, Attribution Modeling
Project & Team Management, Cross-functional Leadership
Services
Paid acquisition across Google, Meta, TikTok, Apple Search and programmatic, optimized to CAC/ROAS.
Organic growth for apps and web: rankings, installs, and qualified traffic.
Positioning, messaging, and multi-channel launch plans for new products and markets.
Automated email/SMS/push journeys for activation, retention, and loyalty.
Foundations of channels, funnels, and measurement for teams and beginners.
GTM, attribution, experimentation, and scaling paid + organic.
What colleagues say
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Aysel Mammadova
Product Director, Fintech company
Read the full recommendationBlog
GTM & Product MarketingJun 24, 20264 min read
Placeholder excerpt for "Building a GTM plan for a fintech launch" — sample post to exercise the blog layout; the real article replaces this.
Growth & AcquisitionJun 23, 20265 min read
Placeholder excerpt for "Cutting CAC without cutting growth" — sample post to exercise the blog layout; the real article replaces this.
Performance & Paid MediaMay 22, 20266 min read
Placeholder excerpt for "What actually moves ROAS on paid social" — sample post to exercise the blog layout; the real article replaces this.
Hiring for a marketing role, planning a launch, or scaling a product — tell me what you're building.