Advanced Digital Marketing
2 days · Online or cohort
GTM, attribution, experimentation, and scaling paid + organic.
Overview
What this covers
GTM, attribution, experimentation, and scaling paid + organic.
Placeholder long description for the service detail page — expand with process detail, examples and outcomes.
Who this is for
Marketers ready to move from running campaigns to owning growth.
Curriculum
What we'll cover
GTM & positioning
- Messaging systems
- Launch planning
Attribution & experimentation
- MMPs and models
- Incrementality
Process
How a session runs
My standard six-step arc — we tailor the weight of each step in scoping.
- 01
Discovery
Goals, audience, product, constraints.
- 02
Audit & Research
Funnel, channels, competitors, market.
- 03
Strategy
Positioning, channel plan, KPIs, roadmap.
- 04
Execution
Campaigns, creative, tracking setup.
- 05
Optimize
Testing and iteration on live data.
- 06
Report & Scale
Dashboards, insights, next moves.
Pricing is scoped to your goals
Rates depend on team size, format, and depth — tell me about your team and you'll get a clear quote.
Bring this workshop to your team
Tell me about your team and timing — I'll suggest the right format and dates.