Skills
Competencies across strategy, acquisition, lifecycle, analytics, and AI — and the tools I run them on. A straight list, so you can confirm fit in one pass.
Competencies
What I do
Grouped by domain. AI & Emerging leads — it compounds everything below it.
AI & Emerging
- Claude Code
- AI-Powered Development
- Vibe Coding
Strategy & Growth
- Marketing & Growth Strategy
- Go-to-Market Strategy
- Product-Led Growth (PLG)
- Positioning & Messaging
- Customer Journey Design
- Market Research & Analysis
Acquisition & Performance
- User Acquisition
- Paid Social Advertising
- Search Engine Marketing
- Funnel Optimization
- Conversion Rate Optimization
- A/B Testing & Experimentation
Lifecycle & Retention
- Marketing Automation
- Lifecycle & Retention Marketing
Analytics & Data
- Analytics & Reporting
- Data-Driven Decision Making
- Attribution Modeling
Leadership & Collaboration
- Project & Team Management
- Cross-functional Leadership
Tools & Platforms
What I work with
The stack behind the work, grouped by function.
Analytics
- GA4
- Looker Studio
- Google Tag Manager
- Hotjar
- Microsoft Clarity
Advertising
- Google Ads
- Meta Business Suite
- TikTok Business & Ads
- Apple Search Ads
- LinkedIn Business & Ads
- Programmatic platforms
Attribution & MMP
- Appsflyer
- Adjust
- Firebase
- Google Play Console
SEO / ASO
- Semrush
- Ahrefs
Email & CRM
- Mailchimp
- Salesforce Marketing Cloud
- Google My Business
Design & Collaboration
- Figma
- Miro
- Adobe Photoshop
- Illustrator
Project Management
- Jira
- Trello
- GitHub
- Microsoft Office
Looks like a fit?
See these skills applied in real launches — or start the conversation directly.