Digital Marketing 101
1 day · Online or in-person
Foundations of channels, funnels, and measurement for teams and beginners.
Overview
What this covers
Foundations of channels, funnels, and measurement for teams and beginners.
Placeholder long description for the service detail page — expand with process detail, examples and outcomes.
Who this is for
Teams and beginners who need a shared, practical foundation.
Curriculum
What we'll cover
Channels & funnels
- Paid, owned, earned
- Funnel stages and metrics
Measurement basics
- GA4 fundamentals
- Reading a report
Process
How a session runs
My standard six-step arc — we tailor the weight of each step in scoping.
- 01
Discovery
Goals, audience, product, constraints.
- 02
Audit & Research
Funnel, channels, competitors, market.
- 03
Strategy
Positioning, channel plan, KPIs, roadmap.
- 04
Execution
Campaigns, creative, tracking setup.
- 05
Optimize
Testing and iteration on live data.
- 06
Report & Scale
Dashboards, insights, next moves.
Pricing is scoped to your goals
Rates depend on team size, format, and depth — tell me about your team and you'll get a clear quote.
Bring this workshop to your team
Tell me about your team and timing — I'll suggest the right format and dates.