Guavapay
Localising fintech GTM across four global markets
Localising go-to-market for fintech products with regional leads in the UK, Canada, Argentina and Switzerland — draft placeholder copy.
20%+ROI improvement YoY
Case study · Azerbaijan Airlines
Launching acquisition campaigns across 10+ markets for a national airline
From my time as Performance Marketing Lead
- GTM & Launch
- Analytics & Attribution
International product launch and acquisition campaigns across the UK, EU, GCC and China — draft placeholder copy.
Context
Where this started
Placeholder context. A national airline competing in international travel markets across the UK, EU, GCC and China.
Challenge
The problem to crack
Placeholder challenge. Launching in 10+ heterogeneous markets with route-level performance blind spots and legacy measurement.
My role
Where I fit in
Placeholder role. Led international launch and acquisition campaigns and the e-commerce analytics upgrade (working alongside McKinsey consultants).
Approach
How I played it
Placeholder approach. Market-by-market launch plans, ASO/SEO-driven app growth, and enhanced user behaviour tracking to optimise digital touchpoints.
Results
What moved
10+
Markets launched
Public LinkedIn figure
$3M+
Annual digital budget
Public LinkedIn figure
Double-digit
Organic app growth
Rounded
Figures rounded for confidentiality.
Toolkit
Tools that carried it
More proof
Related case studies
Kapital Bank / Birbank
Lifecycle marketing for a leading retail bank app
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
$1MAnnual budget managed
Have a similar challenge?
Tell me about your product and market — I'll tell you how I'd approach it.