Skip to content
Azerbaijan Airlines

Work · Sep 2023 – Aug 2024

Performance Marketing Lead

Azerbaijan Airlines · Baku, Azerbaijan

Full-time

International launch and acquisition campaigns across 10+ markets for the national airline.

The role

What I did

Designed and led international product launch and acquisition campaigns across 10+ markets (UK, EU, GCC, China), managing a $3M+ annual digital budget for the national carrier.

Highlights

What moved the needle

  • Led launch and acquisition campaigns across 10+ markets with a $3M+ annual digital budget

  • Collaborated with McKinsey consultants on enhanced e-commerce analytics and user behaviour tracking

  • Strengthened brand positioning in competitive travel markets through ASO/SEO-driven app growth

  • Partnered cross-functionally with analytics, IT and creative teams to align marketing with customer journey data

Reach

Markets this role covered

  • Azerbaijan
  • United Kingdom
  • European Union
  • MENA region
  • Canada

Toolkit

Skills & tools used

Proof

Case studies from this role

All case studies

Want results like these on your team?

Whether it's a full-time role or a project, tell me what you're building.

Get in touch