Launching acquisition campaigns across 10+ markets for a national airline
International product launch and acquisition campaigns across the UK, EU, GCC and China — draft placeholder copy.
- GTM & Launch
- Analytics & Attribution
10+Markets launched
Work · Sep 2023 – Aug 2024
Performance Marketing Lead
Azerbaijan Airlines · Baku, Azerbaijan
Full-time
International launch and acquisition campaigns across 10+ markets for the national airline.
The role
What I did
Designed and led international product launch and acquisition campaigns across 10+ markets (UK, EU, GCC, China), managing a $3M+ annual digital budget for the national carrier.
Highlights
What moved the needle
Led launch and acquisition campaigns across 10+ markets with a $3M+ annual digital budget
Collaborated with McKinsey consultants on enhanced e-commerce analytics and user behaviour tracking
Strengthened brand positioning in competitive travel markets through ASO/SEO-driven app growth
Partnered cross-functionally with analytics, IT and creative teams to align marketing with customer journey data
Toolkit
Skills & tools used
Proof
Case studies from this role
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