Guavapay
Localising fintech GTM across four global markets
Localising go-to-market for fintech products with regional leads in the UK, Canada, Argentina and Switzerland — draft placeholder copy.
20%+ROI improvement YoY
Case study · Kapital Bank / Birbank
Lifecycle marketing for a leading retail bank app
From my time as Digital Marketing Expert
- Lifecycle & CRM
- Analytics & Attribution
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
Context
Where this started
Placeholder context. A leading retail bank driving growth for lending and card products, app installs and online banking.
Challenge
The problem to crack
Placeholder challenge. Users installed but stalled before first transaction; journeys were one-size-fits-all.
My role
Where I fit in
Placeholder role. Designed lifecycle campaigns and the always-on acquisition program across Google, Meta and programmatic.
Approach
How I played it
Placeholder approach. Segmented activation, retention and loyalty journeys; continuous performance analysis to improve conversion efficiency and ROAS.
Results
What moved
$1M
Annual budget managed
Public LinkedIn figure
Double-digit
Conversion efficiency gains
Rounded placeholder
Improved
ROAS year-over-year
Placeholder — refine
Figures rounded for confidentiality.
Toolkit
Tools that carried it
More proof
Related case studies
Azerbaijan Airlines
Launching acquisition campaigns across 10+ markets for a national airline
International product launch and acquisition campaigns across the UK, EU, GCC and China — draft placeholder copy.
10+Markets launched
Have a similar challenge?
Tell me about your product and market — I'll tell you how I'd approach it.