Lifecycle marketing for a leading retail bank app
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
- Lifecycle & CRM
- Analytics & Attribution
$1MAnnual budget managed
Work · Feb 2020 – Jan 2022
Digital Marketing Expert
Kapital Bank / Birbank · Baku, Azerbaijan
Full-time
Multi-channel acquisition and lifecycle campaigns for lending, cards and the banking app.
The role
What I did
Planned and executed multi-channel acquisition campaigns driving customer growth for lending and card products, app installs and online banking at Kapital Bank.
Highlights
What moved the needle
Designed customer lifecycle campaigns for activation, retention and loyalty across Google, Meta and programmatic
Managed a $1M annual marketing budget with measurable ROI across performance channels
Ran ongoing campaign analysis and optimization to improve conversion efficiency and ROAS
Toolkit
Skills & tools used
Proof
Case studies from this role
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