Work · Feb 2022 – Aug 2023
Senior Digital Marketing Expert
Kapital Bank / Birbank · Baku, Azerbaijan
Full-time
Led a cross-functional team delivering digital experiences for a leading retail bank.
The role
What I did
Led a cross-functional marketing team of UX/UI designers, developers, SEO specialists, content writers and media experts delivering high-performing digital experiences for web and mobile at Kapital Bank.
Highlights
What moved the needle
Directed product marketing for digital banking products, including kapitalbank.az (a TOP 10 site in Azerbaijan)
Shaped go-to-market strategies, messaging and positioning for cards, loans and mobile app features
Introduced data-driven testing and customer journey optimization, improving conversion and product adoption
Launched personalized landing pages and digital assets supporting B2C and B2B goals
Toolkit
Skills & tools used
Want results like these on your team?
Whether it's a full-time role or a project, tell me what you're building.